Campaign Goal:
Create a visually immersive world that felt both youthful and sophisticated, capturing the energy of downtown New York while staying true to the Jean Paul Gaultier aesthetic.

Approach / Concept:
We treated the camcorder as a “point-and-shoot” perspective, embracing chaotic, spontaneous moments. The visuals were designed to feel like a mix of intentional fashion storytelling and personal memories, blending high-fashion with a lived-in, urban energy alongside the top model.

Outcome / Results:
Delivered a campaign that felt authentic, energetic, and cinematic giving the brand a youthful yet adult vibe while maintaining sophistication. The content resonated with both fashion-forward audiences and those seeking a more personal, human connection to the visuals.