Campaign Goal:
Create a contrasting, immersive experience that embodied the team in the perspective of one player, capturing the dedication, strength, and resilience felt by both the athlete and the fan, culminating in a sense of release during the home game.

Approach / Concept:
We handled full production, focusing on immersive storytelling, intimate camera work, and dynamic movement, blending the emotional journey of the player with the silent, repeating energy of the fan, to create a visceral, lived-in experience.