Campaign Goal:
Create content that felt authentic and inspiring, showcasing climbers of all levels, from beginners to experts, while highlighting the community and environment of the climbing academy.

Approach / Concept:
We handled full production, capturing every aspect of the experience on-site, and post-production focused on natural pacing, immersive storytelling, and genuine moments, emphasizing the relationship between climbers and their surroundings, with color, movement, and sound designed to feel approachable, dynamic, and emotionally engaging.

Outcome / Results:
Delivered a cohesive set of assets that captured the energy, camaraderie, and progression of the climbing academy, resonated with a global audience, and reinforced the Arc’teryx brand’s commitment to adventure and performance.