Campaign Goal:
Create content that felt candid and inviting, while showcasing the full spectrum of participants, from beginners to advanced riders, at international academy events.

Approach / Concept:
Post-production emphasized natural pacing, authentic moments, and immersive storytelling, highlighting both the athletes and the environment, with color, movement, and sound crafted to feel approachable yet dynamic, allowing the visuals to feel lived-in and engaging for all skill levels.

Outcome / Results:
Delivered a cohesive suite of assets that captured the energy and inclusivity of the academy, resonated with a global audience, and maintained the Arc’teryx brand’s premium adventure ethos.